Professor Landgraf’s research explores the changes in consumer behavior that have kicked off in the last two decades. In the branding area, she focuses on changes to consumer brand preference due to macrolevel factors such as terrorism, pandemics, or political climate. In the psychology of technology area, she studies how consumers interact with technology and use data. Professor Landgraf’s recent work has been published in Journal of the Academy of Marketing Science; Journal of the Association for Consumer Research; International Journal of Research in Marketing; and Industrial Marketing Management. Her work also received the 2021 EMAC-Sheth Foundation Sustainability Research Competition Award.

Professor Landgraf teaches classes classes on Data Analytics and Marketing Research at the undergraduate and graduate levels. Before coming to UVA, she taught in the core marketing curriculum as a Visiting Lecturer at UConn School of Business and quantitative methods in the DBA program at IE Business School.