Professor Foutz studies entertainment marketing, digital media, and mobile location analytics. She analyzes big data with machine learning, econometric, statistical, and experimental methods.

Her research is published in books and leading journals, such as Journal of Marketing Research and Marketing Science. She serves as Area Editor for Journal of the Academy of Marketing Science. She teaches marketing analytics, entertainment marketing, marketing management, and marketing models at the undergraduate, MBA, EMBA, and PhD levels. She has received various research, teaching, and service awards, including Best Paper awards at leading conferences, the Mallen Award for lifetime published scholarly contributions to motion picture industry studies, the Management Science Meritorious Service Award for best reviewer of the year, and the University of Virginia All-University Teaching Award.