Don Vu_ra413ljv

Don Vu (McIntire ’98)

Vice President and Chief Data Officer, Northwestern Mutual

Don Vu is a technology expert, change agent, and high-EQ executive leader with 20+ years driving transformation and innovation across multiple trillion-dollar industries and highly complex environments (Media & Entertainment at Major League Baseball Advanced Media/BAMTech/now Disney Streaming Services, Real Estate at WeWork, Insurance & Wealth Management at Northwestern Mutual).

Vu is currently the Chief Data Officer at Northwestern Mutual (NM), a Fortune 100 financial services company that is the #1 life insurance carrier in the U.S. and a top 10 independent broker/dealer. Through a central data team of 400+ and partnerships throughout the enterprise, Vu drives organizational transformation and enterprise data strategy across the company's $34 billion revenue, $500 billion+ total AUM business (Insurance, Wealth Management, Field Distribution, Managed Investments etc.). As a transformation catalyst, he has helped lead the digital transformation of NM’s underwriting business ($1.5 billion+ new business in 2021) using AI and automation. Vu also leads the Northwestern Mutual Data Science Institute, a $40 million partnership with Marquette and the University of Wisconsin at Milwaukee, and sits on NM’s Venture, Diversity & Inclusion, and Public Policy Corporate Committees.

Vu has a unique perspective on industry transformation, having worked at both incumbents disrupting an industry from within as well as high-growth, digital native challengers. As the top data leader at MLB, WeWork, and Northwestern Mutual, Vu has led data-driven business strategies that have resulted in hundreds of millions of dollars in incremental revenue. He has driven corporate innovation through both venture efforts and academic partnerships throughout his career.

Vu is a D&I champion who has helped guide enterprise resource groups at both MLB and Northwestern Mutual. He is also a founding member of Stand with Asian Americans, a national organization of business leaders that was formed in 2021, which raised over $1.7 million in seven months for nonprofit organizations.