Mick Article Named Outstanding Article for 1999 in Journal of Marketing

Sept. 6, 2000—Professor David Mick’s article “Rediscovering Satisfaction,” co-authored with Susan Fournier of the Harvard Business School, has been selected as the outstanding article for 1999 in Journal of Marketing, considered one of the top three scholarly journals in the field of marketing. The Harold H. Maynard Award, presented in August at the Summer Educators’ Conference of the American Marketing Association, recognizes articles that contribute significantly to marketing theory and thought. Mick is one of only a handful of researchers to receive multiple award recognitions for his different articles in leading marketing journals.

Mick joined the McIntire School of Commerce marketing area in August as the Robert Hill Carter Professor of Marketing. A member of the University of Wisconsin marketing department before joining McIntire, Mick holds a Ph.D. in marketing from Indiana University and is a member of the American Marketing Association, the Association for Consumer Research, and the Society for Consumer Psychology. He is also the Editor of Journal of Consumer Research (the leading international journal on consumer behavior, published by the University of Chicago), the recipient of the “Best Article” award in Journal of Consumer Research, and the recipient of “Top Teacher” awards in the business schools at Indiana University and the University of Florida. Mick has held professorships at Copenhagen Business School and Dublin City University and has been invited to present his research at seminars worldwide, including at Oxford University, London Business School, the Stockholm School of Economics, Wharton Business School, Stanford University, Columbia University, Harvard Business School, the University of Michigan, and Duke University.