Marketing
McIntire’s Marketing concentration is designed to provide students with a comprehensive understanding of the role of marketing both in the firm and in society. Through a variety of learning methods—including case studies, discussion groups, the preparation of research reports, and participation in high-profile events such as the American Advertising Federation’s annual marketing competition—our Marketing concentration helps prepare students for successful careers in such areas as client relations, sales, advertising and promotion, brand management, marketing research, and international marketing.